DENSO International America, Inc. (DIAM), located in Southfield, Michigan, is DENSO’s North American regional headquarters and parent company for its North American operations, including design and production engineering, technical support, sales and finance.

Annual Revenue: $10.1 Billion

Number of Employees: 1,491

Novus Global client for:  3 years


DENSO’s North American Engineering Team was looking for ways to cut costs, increase efficiency and improve the bottom line. They were facing new challenges and were focused on finding new methods for achieving them.


After speaking with DENSO’s executive leadership and members of the engineering team, Novus Global designed a 2-day intensive training introducing the team to the idea of Meta Performance™. The two days were followed by 7 months of group coaching. The DENSO engineering team met in groups of 3 for 60- minute coaching sessions with a Novus Global coach.

The key focus areas of the training and coaching throughout the process were on:

  • Ownership
  • Commitment
  • Empowerment
  • Integrity
  • Accountability
  • Creativity
  • Growth


DENSO consistently reported the following mindset shift, during and after this coaching block on: bold request, full integrity, excitement and trust.

Importantly they reported measurable results that shifted the company’s performance as a whole:

  • $63 Million in product cost savings

  • 25% increase in engineering efficiency

  • 100% of participants indicated that this was the “Best training I’ve had in my whole career!”

Through Novus Global’s coaching and training, we created a sustained mindset shift. It has unlocked our team’s ability to think big in all areas of our business.

“We hired Novus Global to allow us to enable our teams to think big and find new solutions to reduce our structural costs by 30%. We exceeded our target ahead of schedule, and are continually seeking never been done before opportunities. Our CEO has hired Novus Global for second engagement extending across all North American leaders.”

Bill FoySenior Vice President of Engineering

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