Sport - Novus Global

At Novus Global Sport, we help athletes, teams, and organizations in the sports industry go beyond high performance to achieve the impossible. Whether you’re an athlete striving for greatness, a coach leading a team to victory, establishing your legacy or an organization aiming for growth, we guide you to unlock your full potential.

Ready to go beyond your perceived limits

and redefine success?

Let’s break through barriers, set new records, and achieve what you once thought impossible.

Trusted By Leading Athletic Teams and Sport Organizations

About Novus Global Sport

At Novus Global Sport (NGS), we believe true success is not just about achieving high performance—it’s about unlocking your next level and making the impossible possible. We help athletes, teams, and sports organizations break through their limits, pushing past what they thought was achievable. It’s not just about getting what you want—it’s about expanding your vision, aiming higher, and accomplishing things you never imagined.

Our mission is to build cultures of Meta Performance™—where athletes, coaches, and organizations go beyond high performance to unlock their fullest potential. We help our clients become leaders who excel not only in their sport but in every aspect of their lives, shifting to a new level of performance that redefines what success truly means, and exploring what more they are capable of.

Ready for a breakthrough?

Let’s unlock your next level of performance.

NGS IMPACT

At NGS, we empower athletes, teams, and organizations to break through barriers and achieve extraordinary success, both on and off the field:

Teams served

Leagues / Associations

Countries

OUR SERVICES

1-1 Coaching

Tailored coaching designed to unlock your next level of performance. Through personalized, one-on-one sessions, we help athletes and leaders push past their boundaries, build resilience, and discover untapped potential. It’s about going beyond high performance to redefine what’s possible.

Team Coaching

Transform your team into a unified force with coaching that builds trust, collaboration, and a Meta Performance™ culture. We empower teams to break through barriers, foster strong leadership, and achieve consistent results, both in practice and in high-pressure moments.

Group Training

Dynamic group sessions that foster growth through shared learning and support. Whether working with a team or a collection of professionals, we focus on developing collective strength, collaboration, and unlocking the full potential of each individual for the greater good of the group.

Leadership Development

Elevate your leadership with programs designed to expand your vision and your influence. From enhancing emotional intelligence to developing effective communication strategies, we prepare leaders to inspire, guide, and drive Meta Performance™

Speaking & Workshops

Engage with thought-provoking sessions led by top-tier coaches and industry experts. Our speaking engagements and workshops inspire teams and organizations to reach new heights, equipping them with actionable strategies to unlock performance both on and off the field.

Immersion Experiences

Intensive, transformative experiences that provide athletes, teams, and leaders the space to reflect, recharge, and shift to a new level of growth. Our immersion retreats are designed to disconnect you from the everyday, allowing you to realign, refocus, and return, ready to achieve the impossible.

HEAR from others who have worked with us

Blake Wheeler

Former Winnipeg Jets Captain

I’m eternally grateful that you came into my life when you did, and we went through all that stuff together. Because when the most challenging moment of my career, and probably of my life at that time happened, I was equipped with tools to handle it in a way that I could be proud of.

Stuart Skinner

Professional ice hockey player

It was absolutely crucial. I think it is one of the biggest things that has probably impacted my life. And I would also say that there’s 0% chance that I am where I am today without this work.

Heather O'Reilly

3-time Olympic Gold Medal winner and World Cup champion

After a long and successful professional soccer career, one that took me to the highest levels of the game, winning three Olympic medals and a World Cup, and in the early days of two small children, I needed a boost! Working with Lori was exactly what I needed in that patch of life. She helped me climb out of a bit of a hole where I felt unsure, unconfident, and uninspired. She reminded me what made me great in sports, and in a very real way connected it to the projects that I was working on

Larry Freedman

Co-President and Chief Business Officer, LAFC

We would love to ultimately be in the conversation when people are saying who’s really running and who’s got the great organization, with the great culture, that’s putting up the great results. That’s where we ultimately want to get and we feel like our partnership with Novus Global has helped us make significant progress on that path.

Rebecca Bonner

Director of Pro Personnel, Orlando Magic

As a new mother in an industry where there are not many of us, I was faced with a new challenge and knew this would be a good time to seek the help of an executive coach. I am so fortunate to work with Shauna. There’s something special about a person who understands the human experience. I went from not wanting to say my vision out loud, to setting a timeline for 5 years from now, to reaching my goal within a year.

Stacy Johns

CFO, LAFC

I question every dollar that goes out of LAFC. But the money we spend on this, I don’t even blink. Every dollar we’ve invested with you, every training we’ve done, every coaching situation, I feel like has been worth it and valuable

Roman Oben

Former NFL offensive tackle and current VP of Football Development Strategy at the NF

Instead of saying “this is the way things are”, “that’s the way it is”, I started focusing internally – This is how I’m going to approach because this is who I want to become. And I started really micro condensing things into “what can I do today or this week?” and then, the answer will solve itself and the genius moment happens. That’s what I appreciated about the coaching.

Our areas of focus

Athletes

Personalized coaching designed to help athletes break through barriers and unlock their next level. Achieve peak performance both on and off the sports ground.

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Teams

We help teams build a winning culture by enhancing communication, trust, and leadership to ensure consistent performance at the highest level.

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Organizations

Transform your sports organization with coaching that drives success in both performance and business, ensuring long-term growth and leadership.

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WHY choose novus global sport?

At NGS, we do more than coach—we unlock your next level. Here’s what sets us apart:

We Go Beyond High Performance

We help you break through limits and achieve what once seemed impossible. Our coaching focuses on Meta Performance™, empowering athletes, teams, and organizations to redefine what’s possible.

Life Mastery Approach

We develop the whole individual, empowering athletes, teams, and organizations to thrive in sport and life, creating a lasting impact that extends beyond the sport.

Proven Success with Elite Clients

We only work with the best and our track record speaks for itself. Trusted by world-class athletes, coaches, and organizations, we’ve helped athletes and professionals from more than 60 teams across 24 leagues and 10 countries achieve unprecedented success.

Tailored Strategies

We offer personalized coaching designed to meet your unique needs—whether you’re an athlete, a team, or an organization—ensuring you reach new heights of success.

Expert Coaches

Our coaching team combines sport and organizational leadership experience to deliver a results-driven approach. Our coaches bring a wealth of real-world expertise, having been and working with top athletes, coaches, and leaders across multiple industries.

We Unlock the Impossible

At NGS, we have a proven track record of success with world-class athletes and organizations who are now seeing results they never imagined reaching for before. We don’t just aim for what’s possible—we help you transform your mindset, and expand the boundaries of what you think is possible.

Let’s start a conversation about what will set you apart and redefine what’s possible

GET INSIDE THE GAME: Listen to Our Coaches and Sports clients Share Winning Strategies

Tune in to Beyond High Performance and stay inspired with fresh insights every week.

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Learn more about what nGS offers

Whether you’re a parent guiding your athlete, a coach looking to elevate your team, a sports agent managing top talent, or an organization striving for excellence, NGS has tailored solutions to help you unlock the next level of performance. Explore more:

Unlock your full potential with NGS

It’s time to go beyond high performance. Whether you’re an athlete, a coach, a team, or an organization, NGS will help you break through your limits and achieve the impossible.

Explore what more you are capable of.