Rockefeller Group

Annual Revenue:

$400 million +




3 years

Rockefeller Group is an American private company based in New York City, primarily involved in real estate operations in the United States. It is a subsidiary of Mitsubishi Estate Co. The company began with the development of Rockefeller Center.

Client Challenge

Rockefeller Group was looking for ways to renew confidence in organizational abilities. They were facing new challenges and were focused on finding new methods for achieving them.


There was a strong bias toward action. An energy of peace came over their leadership. One region experienced its most productive season in 2020. Individuals settled into finding a place within the company with increased confidence and assertiveness. There was an increased appetite for gathering leads and securing deals. Timelines were shortened. The team experienced increased energy around what they imagined possible, and they began pivoting toward thinking with a bigger vision and through obstacles. There was an increased level of ownership and movement toward looking within to solve problems. A shared language is being created around feedback, challenges, vision, results, etc.


Rockefeller Group also reported the following measurable results after 2020:


  • They beat their operating profit target by more than 50%.
  • They more than doubled their net income target.
  • They realized the single most profitable development project in the company’s history, earning over $120M.
  • They doubled their pipeline of new deals from $1.5B to nearly $3B.

Coaching Solution

After speaking with Rockefeller’s executive leadership and team members, Novus Global designed three months and five months of group coaching. The Rockefeller teams met in groups of three for 60-minute coaching sessions with a Novus Global coach. 


The key focus areas of coaching:


  • Movement from having a singular focus to having a team focus.
  • Growth in the area of masterful delegation.
  • Increasing ability to execute.
  • Shifting ownership to the individuals and team.
  • Increasing the ability to see the big picture.
  • Supporting individuals to build out a more intentional organizational structure and succession plan.

Contact us

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