DENSO International America, Inc.

Annual Revenue:

 $10.1 billion




4 years

“We hired Novus Global to allow us to enable our teams to think big and find new solutions to reduce our structural costs by 30%. We exceeded our target ahead of schedule, and are continually seeking never been done before opportunities. Our CEO has hired Novus Global for second engagement extending across all North American leaders.”
Bill Foy
Senior Vice President of Engineering

Client Challenge

DENSO’s North American Engineering Team was looking for ways to cut costs, increase efficiency and improve the bottom line. They were facing new challenges and were focused on finding new methods for achieving them.


DENSO consistently reported the following mindset shifts during and after this coaching block: bold request, full integrity, excitement, and trust.

Notably, they reported the following measurable results:


  • $63 million in product cost savings
  • 25% increase in engineering efficiency
  • 100% of participants indicated that this was the “Best training I’ve had in my whole career!”

Coaching Solution

After speaking with DENSO’s executive leadership and engineering team members, Novus Global designed a two-day intensive training introducing the team to the idea of Meta Performance™. The two days were followed by seven months of group coaching. The DENSO engineering team met in groups of three for 60-minute coaching sessions.


The key focus areas of training and coaching:


  • Ownership
  • Commitment
  • Empowerment
  • Integrity
  • Accountability
  • Creativity
  • Growth

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Are you interested in finding out more about Novus Global and the work we do with high performing individuals, leaders, and teams?