Dan
Leffelaar
President & Chief Coaching Officer
Dan Leffelaar is the President & Chief Coaching Officer of Novus Global and the Founder of Novus Global Sport (NGS), a division that works with the world’s best athletes and teams.
Dan serves athletes and staff in the MLB, NBA, NHL, NFL, NCAA, and Premier League. His clients include 10 professional league captains, multi-year MVPs, the highest-paid players in multiple leagues, and Olympic team athletes and league executives.
With a track record of turning rookies into legends and helping veterans revive their careers, Dan has been a catalyst for some of the most remarkable success stories in professional sports. The athletes and executives he coaches have gone on to secure championships, Olympic medals, and career-defining seasons—collectively earning over $100 million annually.
A trusted advisor at the highest levels of competition, Dan specializes in mental resilience, leadership, and Meta Performance™ culture, ensuring his clients don’t just play the game—they define it.
He holds an honors degree in Health Sciences from the University of Calgary. He is married to Laura Leffelaar and is a Dad to Mataya, Cohen, and Asher. Dan currently lives in Calgary, Alberta, Canada.

Elite Sports Leadership
Team Culture
Resilience & Peak Performance
Career Breakthroughs
Meta Performance™ Coaching
Meta Performance™ Certified Coach
Through our work, I’ve learned to lead with more presence, conviction, and decisiveness. I communicate more intentionally with my staff, create more alignment with my team, and show up at home with greater purpose. It’s not just professional growth — it’s personal transformation. If you’re someone who already operates at a high level but knows there’s more in you — more to give, more to unlock — then working with Dan and Novus Global will help you find that next gear.
Dan Leffelaar has been the driving force in my professional and personal development over the last 2 years. He has taught me countless lessons on what it takes to achieve my goals on and off the field, and for that I am forever grateful. Through powerful, heartfelt and inspiring conversations I have become a far better player, leader, father and man than I have ever imagined.
I'd say coaching with Dan has been absolutely crucial. I think it is one of the biggest things that has probably impacted my life. And I would also say that there's 0% chance that I am where I am today without this work. I'd say, this has completely changed my life, and it would be the best decision that you made and the best investment that you could ever make for yourself.
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