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Join a firm of elite executive coaches who are redefining leadership, performance, and impact.
Anyone can call themselves a coach. Few ever become world-class.
That’s why Novus Global exists. We were founded by a handful of top-tier coaches who asked a bold question: What would happen if we stopped building alone and built something extraordinary…together?
The answer? A meta performing firm of entrepreneurial coaches who are working with the world’s most influential leaders, artists, and athletes, to help them discover what they’re capable of.
We believe everyone deserves access to elite coaching. And we believe no coach should have to choose between mastery, income, and community.
We’ve expanded over the last 10 years to over 70 coaches worldwide and we are not done yet.
This isn’t just a brand. It’s a team.
You’re a great coach, but you’re not done growing.
This is for:
Our coaches have a vision too large to do alone. If your vision is bigger than what you can build on your own, welcome.
Every Novus Global coach is a franchise owner. This model is designed for entrepreneurial coaches who are looking to build their coaching practice as a business owner and not an employee. As a Novus Global franchise owner, you gain the power of a global brand with the agility of your own business.
Meta Performance™ Certification through the Meta Performance™ Institute
Brand equity trusted by Fortune 500s, athletes, and leaders
Leadership development frameworks proven to scale your coaching practice
Access to team-based, high revenue client work (we call it “the sandbox”)
Done-for-you operational infrastructure
Peer coaching and intentional feedback
This isn’t a plug-and-play program. It’s a platform for your evolution.
At Novus Global, we’ve built an ecosystem where high performers become world-class coaches, and coaches become transformational leaders.
You won’t just gain clients. You’ll scale your authority. You’ll build a business that grows beyond your calendar. You’ll surround yourself with coaches and leaders who sharpen you.
And most importantly, you’ll stop wondering what you’re capable of because you’ll be living it.
No. We train leaders from many backgrounds through the Meta Performance™ Institute. What matters most is alignment, commitment, and your capacity for growth. The Franchise model provides the training and infrastructure to help you succeed.
The investment for training and setup typically ranges between $25,000 and $40,000, depending on the franchise structure and pathway. This includes world-class training through the Meta Performance™ Institute, onboarding, and the systems required to launch your coaching business inside the Novus Global ecosystem.
Training and Set-up costs range from $25,000 – $40,000.
Many partners begin building soon after completing their initial MPI training, and getting onboarded. The franchise model is designed for fast—but supported—startup.
There is no cap. Your growth is tied to your leadership, your team, and your vision. The ecosystem is built to support both solo founders and coaching enterprises.
You receive world-class training, proprietary Meta Performance™ frameworks, brand assets, operational systems, mentorship from Novus Global leaders, and access to a high-performance global community.
Because the franchise model gives you what most coaches lack: proven infrastructure, a globally trusted brand, a powerful community, and a pathway for growth that dramatically accelerates your ability to scale and create impact.
Stop Building Alone. Start Leading With the Best.
This is your moment to join a global coaching movement that’s helping the world’s best leaders unlock what’s next.
You bring the vision. We bring the platform, the people, and the partnership to scale it. Let’s see what we’re capable of, together.
DISCLAIMER:
A Novus Global Franchise is designed to grow both your impact and your revenue. Partners launch faster, attract clients more consistently, and scale farther than they ever could alone — supported by a trusted brand, proven pathways, and ongoing mentorship. However, the ROI goes far beyond business growth. Franchise partners expand their capacity, sharpen their leadership, and build coaching firms that reflect their highest values and deliver deeper transformation. Coaches who have joined the Novus Global Franchise consistently affirm the strength of this model. They credit the training, infrastructure, and Meta Performance™ approach with helping them grow faster, lead better, and build coaching businesses they could not have created on their own. Their stories highlight one thing clearly: this model works, because it’s helping them succeed.
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