Harrison Design

Annual Revenue:

$4.5M

Employees:

Industry:

Architecture

“I am such an extreme believer in coaching now, especially Novus Global coaching. We've had other coaching here and there for other things, but, I think the Novus Global team has a holistic system of not just coaching to fix your problems, but coaching for great vision. I try to promote it in every way I can, because I think it's such a great way of actually improving the world, the way in which we work, and all factors of life.”

Anthony Grumbine

Senior Principal at Harrison Design|Santa Barbara

Client Challenge

Harrison Design’s Santa Barbara office faced a challenge – they maintained a strong cultural identity rooted in craftsmanship and purpose, but profitability remained flat. While the team was deeply committed to its work, the office struggled to translate its cultural vision into operational and financial success.

Leadership saw an opportunity to clarify the firm’s vision and redefine operational focus, measuring success by its ability to increase profitability while maintaining the ‘cultural vision’ of Harrison Design.

Results

Tangible Business Impact

Went from the office with the lowest profit in their organization to competing for the highest; from $3k in profit in Q1 of 2023 to 6 consecutive months of profit from $30-$60k per month.

Redefined team operational efficiency, streamlining workflows and decision-making processes to align with strategic goals.

The Santa Barbara office was featured in Architectural Digest–a magazine known as the international authority on design and architecture–as a result of the cultural construction of a team with a clear vision.

Cultural Impact

Teams embraced a “Who else can score? Who can I pass it to?” mindset, driving cross-functional support and team success.

Developed clarity on what was “in” and “out” of scope, allowing the team to say no to distractions and yes to what aligned with their vision.

Recognition became a norm—team members actively looked for what others were doing well and celebrated it out loud.

Trust and delegation increased across the team, enabling individuals to step up and contribute to both culture and profitability.

Coaching Solution

What began as individual coaching for the ownership partner quickly expanded into a company-wide strategy to unify the team around a shared vision of excellence and profitability.

The coaching engagement included:

Signature Meta Performance™ Training – Delivered to the entire office, equipping the team with a common language and mindset around Meta Performance™, ownership, and collaboration.

Group Coaching – For seven key leadership roles, focusing on operational clarity, culture shaping, and strengthening leadership habits across teams.

Individual Coaching – Ongoing coaching for the ownership partner to align personal leadership vision with organizational strategy and team dynamics.

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