Chad Richards - Novus Global

Chad

Richards

Executive Coach

Chad Richards is an Executive Coach at Novus Global and Faculty at The Meta Performance™ Institute for Coaching. Known for his strategic leadership and passion for creating meaningful impact, Chad partners with high-performing leaders and teams to help them achieve results beyond what they thought possible.

His own journey, marked by both challenges and triumphs, has shaped his ability to inspire, challenge, and empower individuals to unlock what they are truly capable of.

At Novus Global, Chad specializes in coaching executives across industries, including radio media, multi-billion-dollar global engineering firms, construction, and the entertainment sector. He works with top leaders to expand their vision, elevate their leadership, and drive transformative growth.

Chad lives in Tennessee with his wife, Megan, and their two children.

Publications

coaching Expertise

• Executive Leadership Coaching

• Organizational Transformation

• Performance and Communication Mastery

credentials

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How iHeart Media execs used coaching to win Market of the Year and redefine performance

client testimonials

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Before working with Chad, I felt uncertain about how to grow Fluirco and Terekena Industries with consistency and purpose. My calendar was sparse, my processes undefined, and I lacked the systems to move from reactive decision-making to strategic vision and commitments. I was willing to do the work, but I didn’t have the clarity, rhythm, or momentum I needed.

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Through Chad’s coaching, everything shifted. We built systems, clarified priorities, and I committed to weekly rhythms that support both execution and long-term planning. Now, I work from a place rooted in vision and values — both professionally and personally.

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Making commitments with integrity in mind has transformed the trajectory of my businesses. Terekena is on track for acquisition, Fluirco continues to grow independently, and I have confidence knowing my commitments align with my vision.