CJ
Martindale
Associate Partner | Executive Coach
As an executive coach at Novus Global, CJ Martindale is dedicated to empowering leaders to unlock their full potential and drive transformative change. With over a decade of experience in the coaching industry, CJ has earned a reputation as the wunderkind at Novus Global, known for his innovative approach and remarkable results. Before Novus Global, CJ was the youngest Director of Marketing and Sales for a national painting company, where he created unparalleled results.
CJ’s journey into coaching is a testament to his belief in the power of transformation. Initially skeptical about the impact of coaching, he experienced a profound personal revolution that reshaped his perspective and ignited a passion for helping others achieve extraordinary success. This pivotal experience fuels his commitment to guiding leaders through their transformative journeys.
Outside of his professional life, CJ is an avid enthusiast of the great outdoors. Whether it’s hiking through scenic trails, exploring new terrains on a motorcycle, capturing moments through photography, or engaging in board sports, CJ finds joy and inspiration in a variety of activities.

Trades/Legal Industry
Leadership Development
Integrity Focus
Vision Execution
Strategic Planning
Meta Performance™ Certified Coach
Coaching with CJ was awesome. I don't say that lightly.As far as numbers go, after I got my team involved in coaching too, we were able to see an increase in our slowest month of more than double the normal revenue, which led to a profit percentage of over 20% - an increase of about 5% from the previous year. That carried into the next year as well, when those habits led to a more than 30% profit margin.
I used to have no creativity on how to accomplish our goals. But when I entered coaching, it helped my creativity, which eliminated my narrow thinking. My stress level went down, my confidence started building, we started delegating, people were empowered in the work we were doing, and integrity rose to a level where people were doing what they said they would.I noticed that my marriage got significantly better, and I was able to handle my 5 children dramatically better, which was a great side effect. That alone is worth the investment.
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