| In our first episode of Your Finest Hour–where we hear conversations between coaches and their clients–CEO, entrepreneur, and PR expert Jeff Lambert is interviewed by his executive coach and Novus Global CEO Jason Jaggard and Novus Global Sport Director Dan Leffelaar. Jeff and Jason discuss the progression of their coaching relationship over the years. Jeff was always a successful, high performer in his work, but he also recognized an opportunity to be challenged beyond that – which is where his investment in coaching came in. Jeff details how coaching shifted his thinking and the massive results that created in his life, leadership, relationships, and business. You’ll get to hear what Novus coaching is, what it isn’t, how to create coaching buy-in from those you lead, and how to get the most value out of your investment in hiring a coach.


Lambert & Co.:



Guest info

Jeff Lambert founded Lambert & Co. in his basement at age 26 (then Lambert Edwards & Associates) and has led the firm through 21 straight years of growth to become Michigan’s largest PR firm, a top-50 PR firm in the U.S., and a top-10 firm nationally in investor relations and financial communications, including a top-5 PR firm for M&A and Private Equity deal activity in 2019 (The Deal).


Jeff’s role has evolved from client engagements and national campaigns to leading strategic growth initiatives and innovation for the firm, including organic practice development and acquisitions. Lambert has offices in Michigan, New York City, Phoenix and Houston and clients based in 20 states and 6 countries. Jeff has led 7 acquisitions and acqui-hires, including 3 in the last year – Phoenix (PR), New York (IR) and a full-service ad agency, Fairly Painless Advertising, in Michigan; and he is co-founder of a Detroit-based minority-owned, women-owned consultancy EqualSign, which provides diversity, equity and inclusion (DEI) consulting, cultural marketing and diverse board development for public companies and private equity firms.


Jeff also founded TiiCKER, a fintech software start-up that is inventing a new marketing demographic – consumer shareholders – giving publicly traded companies the ability to connect directly with their individual investors. Launched in June 2020, TiiCKER engages, verifies and rewards shareholders via stock perks, free trading and affinity content, attracting new investors and brand consumers and tapping into the $10.2 trillion online investing market.


Accolades for Lambert & Co. span “PR Firm of the Year” from PR Week and PRNews, IR Campaign of the Year from IR Magazine in 2019, “Best Integration of PR and IR” from Bulldog Reporter, numerous Silver Anvils, the “Oscar of PR,” Crain’s “Cool Places to Work” and “Michigan’s Healthiest Employers,” Inc. 5000 for five straight years, and the PRovoke Sabre Award for “Crisis Communications Program of the Year” in 2019. Individual recognitions for Jeff include EY Entrepreneur of the Year, PR Week “40 Under 40”, Association for Corporate Growth (ACG) Detroit Dealmaker of the Year, Outstanding Alumni of Michigan State University’s College of Communication Arts & Sciences, Alumni of the Year from MSU Swimming, and MSU Club of West Michigan “Business Person of the Year.”


When not learning and growing as a leader, Jeff volunteers his time on several industry and non-profit boards including: Membership Chair for the Michigan-West Chapter of the Young President’s Organization (YPO); the Advisory Board for VC firm Grand Ventures; co-chair of the Americas Region and Global Board Member of PROI Worldwide, the largest partnership of PR agencies representing 60 countries; the Executive Committee and Growth Committee Chair for the YMCA of Greater Grand Rapids; the Downtown Detroit Partnership board; co-founder of the Armed Forces Thanksgiving organization; and board member for global water and disaster relief organization Business Connect.


Jeff is a regular author and speaker including addresses at the PR Firm Management Summit in New York, the Michigan PR Society’s annual conference, the Brandt and Zabrusky lectures at Michigan State, the Michigan Bar Business Law Institute and Chambers of Commerce around his home state of Michigan. In addition, he is an active angel, VC and PE investor including funding and advising several entrepreneurs and companies that have grown into clients of the agency, a unique model among strategic communications firms nationally.


Most recently, Jeff founded the equity and racial justice non-profit AMERICANTBREATHE to fund Black businesses and non-profits serving the Black community and fighting racism.