Kristin Frade - Novus Global

Kristin

Frade

partner and director of novus global sport: leagues and organizations

Kristin is a growth-driven executive coach and trainer recognized for guiding high-performing individuals to achieve clarity, take action, and move toward their vision with efficiency. With over 15 years of leadership, coaching, and training experience, she built a business that ranked in the top 1% of her former company and continues to help scale organizations through strategic communication, leadership development, and high-impact coaching. Her expertise in Perceptual Intelligence and Cognitive Behavioral Therapy (CBT) supports entrepreneurs and C-suite executives, delivering measurable outcomes that expand over time.

As a Partner and executive coach with Novus Global and faculty at the Meta Performance™ Institute for Coaching, Kristin is known for unlocking potential by identifying blind spots and empowering individuals to explore what they are capable of. She has partnered with leaders across Fortune 500 companies, entrepreneurs, and professional sports teams and leagues, producing transformative results in leadership effectiveness and personal growth.

Holding a Master’s Degree in Sport Management and beginning her career in sports advertising, Kristin now leads the Novus Global Sport – Leagues & Organizations division. She lives in Raleigh, NC, with her husband and three children.

Publications

coaching Expertise

• Sports Leadership

• Team Communication

• Organizational Alignment

• Creating Measurable Results

credentials

• Honored Listee – Marquis Who’s Who

• CBT Life Coach Certified

• Perceptual Intelligence Certified

• Gig Salad 5 Star Talent

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client testimonials

Rodrigo Alcaine CEO, Eastridge Workforce Solutions

Working with Kristin and her team is fundamentally changing the way we lead, think, and perform. They have Alcaineus realize that the "intuitive fences" we had placed around ourselves, limits we didn’t even know existed, can be expanded far beyond what we thought possible. If you're looking for a true catalyst to unlock new levels of performance and potential, Kristin and the Novus Global team are the ones you want by your side.

Christie Cloud Business Development Manager, ESPN Wide World of Sports at the Walt Disney Company

Working with Kristin has been a transformative experience. I was surprised to learn how much a person's confidence, or lack thereof, is influenced by our recurring self-thoughts. The mind can be sneaky with negative self-talk, making limiting beliefs seem like mere observations. Kristin opened my eyes to this phenomenon and equipped me with tools to upend these ingrained thought processes.

Roman Oben Sports Business & Athletics Executive | Board Member | Community Servant | NFL VP of Football Development

Through our coaching, Kristin challenged me to think bigger, identify blind spots, and approach opportunities with clarity and intentionality. Her unique ability to balance encouragement with accountability pushed me further than I thought possible. The results have been tangible, both personally and professionally. Kristin also facilitated a workshop for members of my staff, and the impact went beyond individual growth - it shifted how our team works together.