Leader to Leader with Arthur Brooks, Jason Jaggard, and Andy Stanley

How do we define purpose and why does it matter for leaders?

In this one-of-a-kind Leader to Leader conversation, Arthur Brooks, Andy Stanley, and Jason Jaggard discuss how to define purpose, why it matters, and how it differs from success.

Executive Insights You’ll Gain from Part 1:

Purpose is not a feeling. It is a direction.
Arthur Brooks breaks down purpose in simple terms: why you are doing what you are doing, and where you are going.
Leaders can be bored and overwhelmed at the same time.
Jason unpacks one of the most common tensions high performers face, and why the question “How can I be the best?” eventually has to give way to “What am I capable of?”
Contentment and complacency are not the same thing.
True contentment does not drain ambition. It focuses it. The conversation explores how leaders can pursue more without being consumed by more.
Purpose runs through others.
Whether you are leading a team, building a company, serving a community, or shaping a family, meaning is never found in isolation.

Executive Insights You’ll Gain from Part 2:

The four career psychological profiles — Arthur Brooks breaks down linear, transitory, expert, and spiral career types, and why misidentifying your type leads to burnout, boredom, and frustration.
The power of reinvention — Learn why the ability to reinvent yourself may be the most important leadership skill of the next decade, and a coaching exercise to help you picture and reverse-engineer your ideal future.
What happens when you become the boss — Andy Stanley speaks to why gaining influence should prompt you to give more away, develop other leaders, and find meaning beyond the role itself.
The “What’s My Idol?” game — Arthur walks Jason through a live exercise revealing how money, power, pleasure, and fame quietly drive our decisions, and why naming your idol gives you power over it.
Feedback as a leadership language — Jason unpacks why the best feedback cultures are rooted in belief and care for the person, and the critical difference between feedback aligned to your vision vs their vision.

Additional resources from Jason Jaggard and Andy Stanley

For team discussion questions related to this content, visit https://northpoint.org/my-purpose.

Watch The Leadership Playbook with Andy Stanley on the Beyond High Performance podcast and discover why leadership isn’t simply about doing more, but doing what only you can do.