Lori Krueger - Novus Global

Lori

Krueger

Associate Partner & Executive Coach

Lori Krueger is an executive coach and Associate Partner with Novus Global who works with elite athletes, coaches, and leaders across professional sports to elevate leadership, strengthen culture, and expand what’s possible for individuals and teams.

She has partnered with Olympians, World Cup champions, Grand Slam champions, and professional athletes across the NFL, NBA, and NHL. In 2013, Lori launched chaplaincy across the National Women’s Soccer League, establishing a framework that continues to support players and staff across the league today. She currently serves as Chaplain for the United States Women’s National Soccer Team and the Kansas City Current.

A former collegiate soccer player at Indiana Wesleyan University, Lori holds a Bachelor of Science in Pre-Med from Indiana Wesleyan University and a Master’s degree in Kinesiology from Kansas State University. Through her coaching with Novus Global, she equips athletes and leaders to clarify vision, build strong cultures, and produce extraordinary results through Meta Performance™.

Lori lives in Kansas with her husband Matt. They have been married for 28 years and have two adult children and a beloved Maltipoo.

coaching Expertise

Sports Leadership
Elite Athletes
Explorer of human potential

credentials

Meta Performance™ Certified Coach

PSCA Board Member

IWU Alumni Board Member

Chaplain for the US Women’s National Team & KC Current

Publications

Coaching STRATEGIES That Took LAFC to the Next Level

Sounds Like Him with Lori Krueger

WHAT’S UP PODCAST: Lauren Holiday & Lori Krueger – USWNT former player & chaplain on soccer & faith

client testimonials

Lauren Holiday 2-time Olympic Champion and World Cup winner

After the short time Lori has coached me she has made me realize no dream is too big. For me the most important part of coaching has been accountability. I have found a lot of times I may commit to something for myself but not follow through and Lori has been phenomenal about gently reminding me that my word is my integrity. I would say that if anyone feels “stuck” in their career or life, coaching is a great way to evaluate the ways you can get out of your own way. Sometimes we just need someone to listen, ask the right questions and genuinely care.

Heather O'Reilly 3-time Olympic Gold Medal winner and World Cup champion

Working with Lori was exactly what I needed in that patch of life. She helped me climb out of a bit of a hole where I felt unsure, unconfident, and uninspired. She reminded me what made me great in sports, and in a very real way connected it to the projects that I was working on.