How to Ride the Wave of Rapid Growth with Angel Trinidad

META PERFORMANCE SHOW | In this episode, Jason Jaggard sits down with the founder and CEO of Passion Planner, Angel Trinidad. 

They dive into Angel’s “why” for creating Passion Planner – a unique take on the typical planner that does just that: inserts the “why” into your planning. To say this product has found success is an understatement; virtually overnight, Passion Planner went from selling 4 units per day to more than 4000 every 24 hours. Jason and Angel go through the story of how that happened and how she dealt with that rapid growth. They also discuss her early mentors in entrepreneurship, joy as a secret sauce for productivity, secrets to marketing that everyone ignores, her morning routines and how they’ve changed over time, creating a company culture, and much more. 


First-generation, queer, Filipina American Angelia “Angel” Trinidad (she/they) is the CEO and Founder of Passion Planner. After graduating from UCLA with a B.A. in Art and a Minor in Arts Education, she found herself depressed, spiraling down, and struggling to find direction. With the motto: “It doesn’t have to be perfect; it just has to start”, she took the leap and created Passion Planner, a paper life coach, from her parents’ garage. Since then, Passion Planner has helped more than 1,500,000 people dedicate more time towards their goals with less stress and more fun. 

Passion Planner’s mission is to help create a world where everyone has the courage, tools, and community to build their ideal life. It helps intimidating projects look like adventures, failures as valuable experiences, and success as the amount of small courageous actions taken day after day. Now, a thriving multimillion-dollar company, Passion Planner gives back through a growing Community Empowerment Program that has donated over 625,000 planners ($18 million worth of planners) and $665,000 cash to empower schools and NPOs all around the world. 

Find Angel on Instagram @angeltrinidad

Follow Passion Planner wherever you have social media:





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